Your brand'sheartbeatin place.

No. Retail is where we started, but any location works: pubs, restaurants, takeaways, forecourts, gyms, surgeries, event sites or a bus shelter. Pick them from the directory or add them by hand, and each gets its own codes and traffic lights.

No. They scan with the camera on their phone and a web page opens. There's nothing to download and no login.

Once the start date and grace period have passed (7 days by default), a display with no scans turns red as never scanned. That's your list of locations to chase.

Not always. A quiet code is a prompt to check, not proof. One scan is enough to show a display went up; the heartbeats after it show it's still getting attention.

£100 a month for the plan, plus 25p a week for each code while its project is live. A code is one item at one location, so an FSDU and a till unit at 100 locations is 200 codes: £50 a week, about £317 a month with the plan. You pay for the days a project is actually live, so one that starts mid-month costs less that month. Pool codes are only charged once they're linked to a location. By card, the plan is taken at the start of each month and codes after the month.

Footfall for each location, so a quiet display in a busy location stands out; how weather, bank holidays and paydays move your scans and stock, with a warning before a hot spell; and anonymous benchmarks against other brands. It's £150 a month, with a 14-day free trial. Scan analytics like busiest hours and stock hotspots come with every plan.

No. Your dashboard is yours alone. Benchmarks pool anonymous figures across brands, and we only show a figure when at least five brands contribute, so nobody can work out another brand's numbers.

Your usual printer. Share a job with them and they get a private portal with the codes, a code list and optional printing tips, and nothing else in your account. Or print A4 sticker sheets yourself.

It's called variable data printing, and digital printers do it every day. The artwork stays the same and LinkQR supplies one code file per location plus a data-merge CSV. How they print and pack is up to your printer.

Not always. One code per location shows you every display on its own. A numbered pool lets you print before the list of locations is final, and staff link each code when they put it up. Or use one generic code, like a delivery note staff scan when the kit arrives, to see which locations have confirmed.

Yes. Put the same code on every pack, poster or ad and LinkQR counts every scan, shows the busiest days and works out the cost per scan. Add what a scan is worth to you and it shows the return. You won't see which location a scan came from unless you ask, and it's billed as one code on the normal plan.

Yes. Paste or upload the retailer's list and we match their references, postcodes and names to the location directory. Anything we can't find is added as your own, and you can add one-off sites by hand.

LinkQR installs on phones and desktops straight from the browser, with notifications for the alerts you choose. Shoppers never need an app.

Your codes keep working and recording, so nothing is lost. The dashboard is locked until you resume. Scans from the weeks you weren't paying can be unlocked for what those weeks would have cost.

Placing codes at a location is agreed between you and whoever runs it, as with any point-of-sale. Because LinkQR is anonymous by design, it's an easy conversation.